Our Purpose & Values


Our Purpose

Danone was born from the belief that nutrition is the essential means by which man can build and preserve it’s health.

Nutrition will be an essential tool for improving health :

Offering everyone high quality, natural food that helps to build health through all of life’s stages.

Cultivating a taste for things that are good for you.

Feeding young children, and vulnerable people as well as those in good health.- ADAPTING our products to all cultures.

Exploring what scientific research can bring to our daily diet.

This is the adventure in which Danone has chosen to participate

“Delivering health through nutrition to as many people as possible” is the mission which guides the Danone teams on an everyday basis. Our job consists is to offer tasty and balanced food products which delivers health benefits to a large number of consumers in South Africa and are adapted to the markets’ specific needs.


Danone's Uniting Values

At Danone, humanism, openness, proximity and enthusiasm (HOPE) provide the foundation for unique corporate vision that projects our strength and our identity around the world.






  • Sharing
  • Responsibility
  • Respect for others

  • Curiosity
  • Agility
  • Simplicity

  • Accessibility
  • Authenticity
  • Empathy

  • Boldness
  • Passion
  • Appetite for challenge

Humanism — achieving more through sharing, teamwork and caring, respecting others and recognising their potential to make a difference

Openness — striving to stay curious, imaginative and aware, to keep looking ahead and to be flexible and adaptable to changes

Proximity — paying attention to and staying close to each person we come into contact with, being accessible and personally involved in everything we do

Enthusiasm — being positive, optimistic, having fun exploring new paths and maintaining an appetite for new challenges